One of the best ways to get the word out about your work-at-home-mom (WAHM) business is by generating some publicity.  There are many simple ways to get media attention for your business, and some of the most effective can be to help someone else. Almost every list of easy publicity-generating ideas contains something like this:

“Sponsor a charity and write a press release about your involvement.”

That is an excellent suggestion. People (and the media) love stories about others who are making a real difference in the world, and supporting a charity is an effective way to do that.

The danger is though, that in your press release, the organization you’re supporting might overshadow your business and the work you’re doing there… the reason for the sponsorship and the release in the first place.

When your reader gets to the end of the release, you want them to pick up the phone and call you, not immediately research the charity you’re supporting. They can always do that after they talk to you.

While you should definitely focus on how you’re helping others in your release, be sure to always bring your readers’ attention back to you and your business.

One way to do this is, before launching into the details of the event in your release, write a paragraph of information about your business. This makes it clear to your reader that this release is about you. You could also add another sentence or two about your business at the end of the release - just one more reminder for the reader to visit you.

If you remember to give your readers a good reason to visit you, sponsoring a charity or event can be a powerful way to gain publicity for your business.

Denise Willms is a professional press release writer and owner of WAHM-Announce.com, a press release submission site for work-at-home-moms. To learn more about how to write press releases and how to gain publicity for your WAHM business, please visit http://www.WAHM-Announce.com and download the free PR Info Pack.